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Content Account Manager

mPower People Solutions

10th May 2021

Cape Town, South Africa

5 to 7 years

Market Related

Junior Mid

Full Time

Skills

  • Marketing
  • Public Relations
  • Journalism
  • Digital Media
  • Social Media Marketing

Industries

  • Marketing

Job Description

JOB DESCRIPTION

Strategic management, planning and implementation of client strategies, including the management and production of effective content across digital and traditional platforms.

MAIN OUTPUTS AND RESPONSIBILITIES FOR THIS POSITION:

Strategic Planning and Project Management

  • Gain a solid understanding of the client’s industry, business and objectives
  • Develop and implement client strategies in conjunction with line managers
  • Set and achieve measurable client objectives and monitor the effectiveness of campaigns
  • Participate in brainstorming sessions and carry out thorough research as required
  • Establish and deliver accurate timelines to complete the required work
  • Create cost estimates for client approval and monitor and manage budgets for projects/ campaigns
  • Keep abreast with content marketing industry trends

 

Strategic Content Generation and Distribution

  • Effectively brief and manage content developed by internal and freelance writers/designers
  • Produce content as required for clients, including digital and traditional content
  • Effectively traffic and administrate all content through internal project management systems and processes
  • Check strategic relevance of content against briefs and client objectives
  • Manage content distribution strategically across all media channels, including social media and PR
  • Project-manage the development of design/DTP components
  • Gain client approval on visual components including design/DTP and photography

 

External Relationship Development and Management

  • Successfully build and manage client relationships
  • Attend client meetings to provide feedback and status of plans
  • Effectively manage the client briefing process, expectations, revisions and approvals
  • Produce timeous reports in line with campaigns and client objectives
  • Attend to ad-hoc client needs

Internal Relationship Management and Collaboration

  • Manage the internal approval process for your projects and campaigns
  • Collaborate and engage regularly with the internal team
  • Manage and use internal content management systems successfully
  • Engage in regular personal and professional development and training in line with your role

Job Evaluation Criteria


Formal Education

Minimum relevant tertiary degree or diploma qualification in Marketing, PR, Communications, Journalism or Media Studies. Honours qualification is an advantage.

Experience

Applicants must have a minimum of 5 years’ relevant agency experience, with a focus on:

  • strategic client servicing
  • project management and/or trafficking
  • content generation and distribution across all media channels, including digital / social media
  • relationship development and management

Knowledge

Applicants must be:

  • highly knowledgeable of related industries such as Marketing, Communications, PR and Digital
  • knowledgeable of industries such as Academia; Research; Social Justice; NGOs; Health; Finance and Management Consulting.
  • in tune with current affairs

 

Skills

Applicants must have:

  • strong organisational and administration skills
  • strong written and verbal communication skills
  • effective teamwork skills
  • problem-solving skills
  • decision-making skills
  • strong MS Office (Word; PowerPoint)
  • the ability to work with limited supervision i.e. self-managed

 

Attributes

Applicants must:

  • be service oriented
  • have attention to detail
  • have the ability to work under pressure
  • have the ability to take responsible initiative
  • have a positive attitude with a willingness to learn
  • be a team player
  • have the ability to take constructive criticism to develop

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