Data Marketing Strategist

Ad Talent Africa

15th April 2021

Bryanston, South Africa

5 to 8 years


Mid Senior

Full Time


  • Data Analysis
  • Digital Media
  • Digital Strategy


  • Digital Marketing

Job Description

A global dynamic business, who are leaders within the FMCG space have a vacancy for a Data Marketing Strategist.


  • Integrating data acquisition & data activation workflow throughout brand initiatives/campaigns
  • Data assessments & recommendations
  • Creation of brand specific data strategies
  • Provide guidelines on how Audiences, Media Touchpoints, and Digital Platforms need to form part of overarching consumer journeys
  • Ensure Data Acquisition is integrated into long term brand plans
  • Collaborate with partners to ensure we implement the correct principles to deliver optimal ROI
  • Collaborate across organization Pubs and Account Leads, to ensure efficient client service delivery
  • Build mutually constructive relationships across client teams to identify client opportunities and develop potential projects


  • (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications
  • 5+ years either strategy / insights analysis / research –key being the ability to interpret data and identify trends and insights
  • Digital Strategy, measurement, and planning
Applications for this position closed on 31st May 2021